About

UJ-PapersThe Union Jack newspaper is the monthly news source for the British community in the United States.

Since 1982, the Union Jack has been bringing news synopsis, features and sports from Britain, along with information on the British community, clubs and organisations in the U.S.

Our advertisers are unique too. In most issues you’ll find British pubs and restaurants that will whet your appetite; Great deals on flights back home; Car hire companies; Vacation accommodation; Immigration attorneys; British food shops and British memorabilia . . . there’s something for everyone!

With a 220,000-plus readership consisting of British transplants as well as holidaymakers and Anglophiles, the Union Jack has become part of the British landscape in the U.S.

The Union Jack ’s website established in 1996 regularly brings in over 14,000 hits per day drawing even more attention to its’ advertisers through a categorized resource listing and an archive of back issues and the current one.

SOME READER DEMOGRAPHICS

* Approximately 60% of our readership consists of expatriate British people with 40% being second generation Britons and general business Anglophile readers.

* Being a national British publication enables the Union Jack to help market companies and small businesses seeking trade through the British community anywhere in the United States. Mail order has proved to be particularly successful for many companies.

* The Union Jack is a tabloid newspaper published monthly. Distributors include British pubs, restaurants, speciality stores, travel firms, British automobile companies and other establishments that Britons might frequent. British government offices, including all British consulates and many chapters of the British American Chamber of Commerce nationwide, as well as British Tourist Authority offices also receive papers each month.

About Our Readers

(based on a Union Jack newspaper survey)

* 53.5% of Union Jack readers are female, 46.5% male.

* 64.5% are married — 35.5% are single

* 52% of Union Jack readers are U.S. Citizens, 38% permanent resident status.

* 71.7% of readers patronize our advertisers regularly.

* 36.2% have purchased an item(s) or service from an advertiser in Union Jack costing between $21 – $50

10.7% $51 – $100
8.3% $101 – $200
25.5% $201 or more

* 68.3% of Union Jack readers own their own home.

* Average family income of a Union Jack reader:

25.4% over $45,000
44.7% over $79,000
17% over $95,000

* 53.8% of Union Jack readers read our publication cover-to-cover

23.6% read more than one section
22.6% browse through most of paper.

* Union Jack is read by 3.2 readers per copy on average.

* 28.2% of households keep Union Jack around for more than 30 days.

* 24.8% keep Union Jack around for more than 14 to 30 days.

* 20.2% keep Union Jack around for more than 8 to 13 days.

* 26.8% keep Union Jack around for more than 7 days

* 72% of our readers have had more than two visitors from the UK in the last 18 months;

* 73% plan travel to Britain in the next 18 months;

* 63% use rental cars during their trip;

* 65% use trains or buses instead or as well as cars;

* 63.5% will stay in a hotel and/or a B&B in Britain.

Services or product items purchased by Union Jack readers last year include:

British Pubs/Restaurants/Resorts……………. 51.6%
Car Rental……………………………………………….. 45.4%
Immigration Attorneys…………………………….  44.3%
Food/Specialty shops………………………………. 44.3%
Websites/Mail Order/Gifts etc………………….. 43.3%
Special Events (PPV-TV, Concerts, Movies). 42.1%
Access of UK Television…………………………… 41.4%
Accommodation (B&B, hotels etc)…………….. 41,7%
Import/Export/Shipping………………………….. 41.4%
Financial/Investment (Personal & Pension). 39.5%
Books/DVDs/CDs……………………………………. 38.6%
Gifts on the Internet………………………………… 38.2%
Tourist-Related and Special Events………….. 37.7%
Real Estate……………………………………………… 37.6%
General gifts……………………………………………. 36.9%
Long-Distance International Telephone……. 33.3%
Insurance (Personal, & Health)………………… 33.2%
Sportswear/Sporting Goods…………………….. 29.8%
Newspapers or Magazines………………………… 26.3%
Geneaologists……………………………………………. 5.7%

Contact Information

Mailing address:
PO BOX 1823
LA MESA, CA 91944
(619) 466-3129
Toll Free: 1(800) 262-7305
Email: ujnews@ujnews.com

Introduction

The Union Jack has been published monthly since April 1982. Our readership now exceeds 220,000 throughout the USA. We serve a devoted readership comprised primarily of British expatriates, ranging from recent immigrants to war brides who relocated to the States a half-century ago, as well as a growing number of American Anglophiles. All of our readers, whether aged 25 or 75, share a common desire to maintain strong ties to Britain and the British community in America.

Union Jack’s regular advertisers include specialty shops and wholesalers, pubs, restaurants, immigration attorneys, insurance providers, financial services, shipping companies, travel agents and a variety of mail order gift suppliers, all of whom seek the unique and lucrative link Union Jack provides to one of the USA’s largest yet most assimilated ethnic markets. Our advertisers range from small ‘mom and pop’ business to larger businesses.

Circulation and Distribution

The Union Jack is a monthly tabloid newspaper, and is distributed throughout the United States via subscription and a variety of specially targeted distribution locations including British pubs, restaurants, specialty stores, as well as British government offices, consulates and business organizations such as the British American Chamber of Commerce and tourist offices.

All advertising inquiries should be directed to:

Union Jack Publishing
PO Box 1823, La Mesa, CA 91944-1823

or call us toll free:

(800) 262-7305 Toll Free

(619) 466-3129 • FAX: (619) 337-1103

or Email us:
Email: ujnews@ujnews.com