About

The Union Jack newspaper is the monthly news source for the British community in the United States.

Since 1982, the Union Jack has been bringing news synopsis, features and sports from Britain, along with information on the British community, clubs and organisations in the U.S.

Our advertisers are unique too. In most issues you’ll find British pubs and restaurants that will whet your appetite; Great deals on flights back home; Car hire companies; Vacation accommodation; Immigration attorneys; British food shops and British memorabilia . . . there’s something for everyone!

With a 220,000-plus readership consisting of British transplants as well as holidaymakers and Anglophiles, the Union Jack has become part of the British landscape in the U.S.

The Union Jack ’s website established in 1996 regularly brings in over 14,000 hits per day drawing even more attention to its’ advertisers through a categorized resource listing and an archive of back issues and the current one.

SOME READER DEMOGRAPHICS

* Approximately 60% of our readership consists of expatriate British people with 40% being second generation Britons and general business Anglophile readers.

* Being a national British publication enables the Union Jack to help market companies and small businesses seeking trade through the British community anywhere in the United States. Mail order has proved to be particularly successful for many companies.

* The Union Jack is a tabloid newspaper published monthly. Distributors include British pubs, restaurants, speciality stores, travel firms, British automobile companies and other establishments that Britons might frequent. British government offices, including all British consulates and many chapters of the British American Chamber of Commerce nationwide, as well as British Tourist Authority offices also receive papers each month.

About Our Readers

(based on a Union Jack newspaper survey)

* 53.5% of Union Jack readers are female, 46.5% male.

* 64.5% are married — 35.5% are single

* 52% of Union Jack readers are U.S. Citizens, 38% permanent resident status.

* 71.7% of readers patronize our advertisers regularly.

* 36.2% have purchased an item(s) or service from an advertiser in Union Jack costing between $21 – $50

10.7% $51 – $100
8.3% $101 – $200
25.5% $201 or more

* 68.3% of Union Jack readers own their own home.

* Average family income of a Union Jack reader:

25.4% over $45,000
44.7% over $79,000
17% over $95,000

* 53.8% of Union Jack readers read our publication cover-to-cover

23.6% read more than one section
22.6% browse through most of paper.

* Union Jack is read by 3.2 readers per copy on average.

* 28.2% of households keep Union Jack around for more than 30 days.

* 24.8% keep Union Jack around for more than 14 to 30 days.

* 20.2% keep Union Jack around for more than 8 to 13 days.

* 26.8% keep Union Jack around for more than 7 days

* 72% of our readers have had more than two visitors from the UK in the last 18 months;

* 73% plan travel to Britain in the next 18 months;

* 63% use rental cars during their trip;

* 65% use trains or buses instead or as well as cars;

* 63.5% will stay in a hotel and/or a B&B in Britain.

Services or product items purchased by Union Jack readers last year include:

British Pubs/Restaurants/Resorts……………. 51.6%
Car Rental……………………………………………….. 45.4%
Immigration Attorneys…………………………….  44.3%
Food/Specialty shops………………………………. 44.3%
Websites/Mail Order/Gifts etc………………….. 43.3%
Special Events (PPV-TV, Concerts, Movies). 42.1%
Access of UK Television…………………………… 41.4%
Accommodation (B&B, hotels etc)…………….. 41,7%
Import/Export/Shipping………………………….. 41.4%
Financial/Investment (Personal & Pension). 39.5%
Books/DVDs/CDs……………………………………. 38.6%
Gifts on the Internet………………………………… 38.2%
Tourist-Related and Special Events………….. 37.7%
Real Estate……………………………………………… 37.6%
General gifts……………………………………………. 36.9%
Long-Distance International Telephone……. 33.3%
Insurance (Personal, & Health)………………… 33.2%
Sportswear/Sporting Goods…………………….. 29.8%
Newspapers or Magazines………………………… 26.3%
Geneaologists……………………………………………. 5.7%

Contact Information

Mailing address:
PO BOX 1823
LA MESA, CA 91944
(619) 466-3129
Toll Free: 1(800) 262-7305
Email: ujnews@ujnews.com