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The Union
Jack newspaper is the monthly news source for the British community in the United States.
Since 1982, the Union
Jack has been bringing news
stories, features and sports from
Britain, along with information on the British
community, clubs and organisations
in the U.S.
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Our advertisers are unique
too. In most issues you'll find British pubs
and restaurants that will whet your appetite;
Great deals on flights back home; Car hire companies; Vacation
accommodation; Immigration attorneys;
Restaurants and shops, to
videotape conversions, and British
memorabilia . .
. there's something for everyone!
With a 220,000-plus
readership consisting of British transplants
as well as holidaymakers and Anglophiles. Why not join them?
The Union Jack 's website established in 1996 regularly brings in over
14,000 hits per day drawing even more attention to its' advertisers
through a categorized resource listing on several major pages, as well
as providing information and a sampling of what readers might expect to
find in each issue.
SOME READER DEMOGRAPHICS
- Approximately 80% of our readership consists of expatriate British
people with 20% being second generation Britons and general business interest readers.
- Being a national British publication enables the Union Jack to help
market companies and small businesses seeking trade through the British community anywhere
in the United States. Mail order has proved to be particularly successful for many
companies.
- The Union Jack is a tabloid newspaper averaging 24/28 pages and is
published monthly.
Distributors include British pubs, restaurants, speciality stores,
travel firms, British automobile repairs and other establishments that Britons might
frequent. British government offices, including all British consulates and many chapters
of the British American Chamber of Commerce nationwide, as well as British Tourist
Authority offices receive papers each month.
About Our Readers
(based on a recent survey)
- 53.5% of Union Jack readers are female, 46.5% male.
- 64.5% are married 35.5% are single
- 52% of Union Jack readers are U.S. Citizens, 38% permanent resident
status.
- 71.7% of readers patronize our advertisers regularly.
- 36.2% have purchased an item(s) or service from an advertiser in
Union Jack costing between $21 - $50
10.7% $51 - $100
8.3% $101 - $200
25.5% $201 or more
- 68.3% of Union Jack readers own their own home.
- Average family income of a Union Jack reader:
25.4% over $45,000
44.7% over $79,000
17% over $95,000
- 53.8% of Union Jack readers read our publication cover-to-cover
23.6% read more than one section
22.6% browse through most of paper.
- Union Jack is read by 3.2 readers per copy on average.
- 28.2% of households keep Union Jack around for more
than 30 days.
- 26.8% keep Union Jack around for more than 7
days
- 72% of our readers have had more than two visitors
from the UK in the last 18 months;
- 73% plan travel to Britain in the next 18 months;
- 43% use rental cars during their trip;
- 65% use trains or buses instead or as well as cars;
- 63.5% will stay in a hotel and/or a B&B in Britain.
Services or product items purchased by Union Jack readers include:
| Books/Records/CDs |
12.6% |
| British Pubs/Restaurants |
47.6% |
| Car Rental |
26.2% |
| Food/Specialty Shops |
42.3% |
| Financial/Investment |
22.5% |
| Genealogists |
4.7% |
| Immigration Attorneys |
29.3% |
| Import/Export/Shipping |
21.4% |
| Insurance (Personal & Health) |
23.2% |
| Long-Distance Telephone |
24.3% |
| Websites/Mail Order/Gifts etc. |
19.3% |
| Newspapers or Magazines |
22.3% |
| Real Estate |
9.7% |
| Special Events (Concerts, Movies, PPV-TV) |
29.1% |
| Sportswear/Sporting Goods |
10.8% |
| Travel Services |
24.1% |
| Videos and/or Video Conversion |
26.9% |
Contact Information
We can be reached at our main offices:
PO BOX 1823
LA MESA, CA 91944
(619) 466-3129
Toll Free: 1(800) 262-7305
Email:
ujnews@ujnews.com
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