Advertising Information
Introduction
The Union Jack has
been published monthly since April 1982. Our readership now exceeds
225,000 throughout the USA. We serve a devoted readership comprised
primarily of British expatriates, ranging from recent immigrants to war
brides who relocated to the States a half-century ago, as well as a
growing number of American Anglophiles. All of our readers, whether aged
25 or 75, share a common desire to maintain strong ties to Britain and
the British community in America.
Union Jack’s regular advertisers include specialty shops and
wholesalers, pubs, restaurants, immigration attorneys, insurance
providers, financial services, shipping companies, travel agents and a
variety of mail order gift suppliers, all of whom seek the unique and
lucrative link Union Jack provides to one of the USA’s largest
yet most assimilated ethnic markets. Our advertisers range from small
‘mom and pop’ business to corporations like Western Union, Abbey
National, British Airways and the BBC.
Circulation and Distribution
The Union Jack is a
monthly tabloid newspaper averaging 24-32 pages. It is distributed
throughout the United States via subscription and a variety of specially
targeted pick-up locations including British pubs, restaurants,
specialty stores, as well as British government offices, consulates and
business organizations such as the British American Chamber of Commerce
and the British Tourist Authority.
Camera-Ready & Ad Production
Camera-ready copy
is copy that requires no further production work and
should be presented in a standard consistent with the quality of the Union
Jack. Electronic files should be sent as print quality PDFs (Adobe
Acrobat), or Photoshop EPS files. Any other format may incur additional
charges.
For an additional charge we can also produce your ad for you,
typically $50, unless custom graphic artwork is specified. Proofs will
be faxed or emailed for your approval. Corrections will be made free of
charge. Alterations will be billed to customer.
Deadline
Print orders should be
submitted no later than the 15th of the month preceding publication, and
materials by the 20th.
Placement
(Where available)
Inside front or back/Page three: 45% extra
Back Page (full page only): $807 extra
Guaranteed Spot (right hand page etc.)
35% of one-time rate, minimum of $250 extra
Advertiser Acceptance
Publisher reserves the right to reject any advertising. The publication of an
advertisement constitutes acceptance of an advertisement in good faith.
Liability
Advertisers assume all
responsibility for content of advertisements, including liability for
claims against the publisher. Publisher's liability for error shall not
exceed cost of advertising space. Publisher must be notified in writing
of any errors within 10 days of distribution date.
Contractual Advertising
Contractual discount is available on 3, 6 and 12 insertions and is refundable on
completion of contracted number of advertisements.
Advertising Agencies
Prices are not commissionable.
Spot & Process Color
Spot color is
available: $150 per color RED or BLUE. PMS or other custom colors $250
each.
Process color (4-color) is also available. Please call us for pricing
information. Customer to provide negative separations or equivalent
electronic file. (See Camera-Ready & Ad Production)
Classified Ads
Lineage ClassAds are available in Union Jack:
$30 for three lines, and $10 per line thereafter (40 characters per line
including spaces). Your ad will also appear on our "Online
Classifieds" at ujnews.com for the duration of the ad.
Mechanical Details
Total type page area
101/4" wide x 16" high
Five columns to a page
Column width 111/2 picas (17/8" approx.)
Screen Values
Where photographs appear in ads the required screen is either 85 line or 100 line.
- 1/2 Page Dimensions
101/4" wide x 8" high
5" wide x 16" high
81/8" wide x 10" high
- 1/3 Page 101/4" wide x 51/4"
high
6" wide x 84/5" high
- 1/4 Page 5" wide x 8" high
101/4" wide x 4" high
6" wide x 61/2" high
- 1/8 Page 5" wide x 4" high
4" wide x 5" high
- Full Page 101/4" wide x 16" high
Other sizes can be calculated by column-inch dimensions. Example: An ad one column wide
by three inches would cost three times the current open rate plus production if
applicable.
All inquiries should be directed to:
Union Jack Publishing
PO Box 1823, La Mesa, CA 91944-1823
(800) 262-7305 Toll Free
(619) 466-3129 • FAX: (619) 337-1103
Email: ujnews@ujnews.com
Payment
Full payment for any reserved advertising space in Union Jack must be received
at our office on or before the 20th of the month preceding publication (ie:
January 20 for February issue).
Advertisers outside the U.S. have four acceptable methods of payment.
1.) Credit Card - (Visa, MasterCard or American Express)
2.) Cheque drawn on a U.S. Bank
3.) International Money Order
4.) Wire Transfer - Union Jack Publishing APA#: 122000496
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